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December 13, 2011


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Ben Harnwell

Bill good article and some good thoughts. I think the that the term "best place to live, work and play" can form part of the background or foundations of a brand but agree those words should not be seen in the brand.
Instead Cities and Towns need to focus on their strengths and points of difference. How do YOU stand out from the crowd? Or what makes YOU different from X or Y...
Think about what makes your place great to Live in or Work in or Play in... Get specific and build a branding strategy around REAL tangible things.
Great food for thought!
Cheer Ben
P.S. I have recently moved down South to a Melbourne Metro Council, Manningham "Balance of City and Country"

Bill Baker

Ben, Great to hear from you. I hope that your growing family is doing well. You are so right. It is a point of parity and the brand needs to be built on points of difference. Stay well. BB

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