When I first went to live and work in New York City, I quickly became aware of the branding of buildings and their addresses. I learned that the address of a building was not necessarily where it was situated. This realization helped me make more meetings on time. Whenever possible businesses try to use an “Avenue” address rather than use a less prestigious cross-street address where the building may actually be located. Aligned with this goal of making buildings more attractive is the naming and branding of buildings, including residential buildings. This has elevated branding to being an essential for developers and real estate agents because it provides them with powerful selling tools.
Assigning handles to New York apartment buildings dates back to the late 1800s according to Elizabeth Hawes, the author of “New York, New York: How the Apartment House Transformed the Life of the City (1869-1930).
“I think it was a way of validating the decision to live in an apartment and to give the building a sense of permanence and longevity and breeding,” Ms. Hawes said of structures like the Dorilton, completed in 1902. “It was pretentious, but it was reassuring when people weren’t sure how stable or classy an apartment house was.”
An interesting article in The New York Times explores the concept of the branding buildings.
Hmm... Nice article you posted about it. I like to re share it with my friends to get idea about it. Branding is everything.
Posted by: Logo Design | February 21, 2012 at 10:10 PM