Tampa Bay FL seems to be finding its way onto the national stage more and more in recent years. In 2009 it hosted the Super Bowl (it has hosted the event four times), and later this year it will be front and center for the Republican National Convention.
The area’s rapid growth and publicity is causing some to consider the need to develop a brand strategy and clear brand promise. Tampa Bay Online observes, “(What’s) tougher to figure out is the Bay area's brand promise - a clear message about what the area offers”. Kelly Miller, the new chief of Tampa Bay & Co, the local DMO, says "Tampa doesn't have one".
Miller adds, “New Orleans and Las Vegas make sure everyone involved in local tourism knows what the city stands for, down to cab drivers who recommend attractions.”
If Miller can recreate the brand awareness and focus for Tampa Bay that Asheville NC has been able to achieve, then it might help lift Tampa Bay to the next tier of American cities.
IMage: Ybor City, Tampa Bay
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