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September 18, 2012

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Lou R

I think the recent Chemainus BC conference addressed some of that. It is about "want" and "need" businesses. Small towns near big box stores best look at being in the "want" business. Create the right experience as does Disney a and tell the story via signage, ambiance, uniforms and SERVICE. In that manner create the better mouse trap. By the way; a food store is in the Need business professional dinner theatre, a candy or an ice cream store is in the Want business.

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