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August 21, 2013


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Tom Buncle

Clearly argued and succinctly articulated thought-provoking insight as ever Bill.

Florian (The Place Brand Observer)

This questions is coming up more frequently - greatly answered, Bill. Just some weeks ago I came across a TED talk by Doug Lansky on DMO: his advice was to make them about destination management, not marketing. Back to the roots. Here's the talk and a few thoughts: http://placebrandobserver.com/do-we-need-to-reinvent-destination-marketing-organizations/

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