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May 09, 2017

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Florian (Editor, PlaceBrandObserver.com)

Interesting reflection, Bill. Perhaps this stems from a misunderstanding of destination branding, and the fact that it is still often mistaken as a marketing thing.

Your readers/clients might find our Quick Guide on the difference between place branding and marketing useful: http://placebrandobserver.com/quick-guide-difference-between-place-branding-and-marketing/

Keep up the good work!

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