I was pleasantly surprised and very honored to recently see my book listed as a "must read". Just in time for Northern Hemisphere summer break, Place Brand Observer (PBO) has released a list of the Top 5 Place Branding books to read in 2016. Their list contains books recommended by place brand experts in PBO interviews.
The role of PlaceBrandObserver.com is to build bridges between place branding thinkers, shakers and doers, and to provide useful information, research insights and examples of credible, authentic place brands and responsible, sustainable branding, promotion and positioning of cities, regions, countries, nations, and destinations. In a nutshell they're a great source of information on place branding.
The books they listed are:
Top 1: Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Edited by Mihalis Kavaratzis, Gary Warnaby, Gregory Ashworth (2014, Springer)
Top 2: Nation Branding, Concepts, Issue and Practice, Edited by Keith Dinnie (2nd Edition, 2015, Routledge)
Top 3: Destination Branding for Small Cities, By Bill Baker (2012, Creative Leap Books)
Top 4: Places: Identity, Image and Reputation, by Simon Anholt (2009, Palgrave MacMillan)
Top 5: Marketing Places, By Philip Kotler, Ronald Haider, Irving Rein (2002, Free Press)
Now to catch-up on my reading!
Posted by: Total Destination Marketing
Best Selling Book: Destination Branding for Small Cities