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June 28, 2017

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Florian

Well said, Bill. Absolutely agree. This causes confusion all the time. Perhaps, in addition to your explanation (which I find spot on), your clients might find this Quick Guide by The Place Brand Observer useful, which illustrates the differences between city & destination branding and marketing:

http://placebrandobserver.com/quick-guide-difference-between-place-branding-and-marketing/

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